Self Promotion Piece

This project is geared toward you focusing on yourself and providing some self expression into who you are as a person and a design at this point. This piece is intended to be a selling point for you to include in your portfolio or to practice package design.

Please refer to the specification sheet, pdf attached below, for more on specifics and requirements for each part.

Part 1: Research, Resume and Sketching
Due: Tuesday, April 18th

Part 2: Finalize packaging, progress on design and finishing your mark
Due: Tuesday, April 25th

Part 3: Finalizing the Layout and Mockup
Due: Tuesday, May 2nd

Part 4: Final piece completed and photographed
Due: Thursday, May 4th

Specification sheet (pdf)


CD Case Design

Music has a wide range of influences and styles. It speaks to us in many different ways (political, social, emotional, etc.). In this project you will have to redesign a music album. Refer to specification sheet (pdf) below for specifics of each step.

Part 1: Research and Prep Work: Research other albums, determine colors, write up about your artist/group and sketch at least 5 of the cover, CD label and name or artist/group (new logo or icon)

Due: Tuesday, April 4th

Part 2: Work on the Graphics: Work on layout of at least 2 booklet spreads, finalize artist/group name (logo or icon), begin work on any illustrations you wish to use and begin/finalize taking photos.

Due: Thursday, April 6th

Part 3: Finalize: Complete any illustrations, spreads, booklet layout and content, case and label design and create mock up (without content).

Due: Thursday, April 13th

Part 4: Finished Product and Photos: Print and complete all pieces and photograph 5 angles of the piece. Be sure to include all parts, cover, booklet and CD label in the photographs.

Due: Tuesday, April 18th

Specification sheet (pdf)

Power Word Postcard

This exercise is an experiment in collage, that will be created by utilizing Photoshop as a dynamic digital tool.

Certain “power” words evoke a definitive, but also a very subjective reaction.

Images and phrases, in term, come to define and support these reactions. Utilizing a power word, create/design two postcards that illustrate them through image and type (subject matter and organization of space) relationship.

Examples: hate, love, fear, hope, greed, lust, gluttony, purity, obsession…

Understanding how type and image interact within the digital environment is crucial in the development of this piece.

Sketches due: Thursday, March 23rd

Due: Thursday, March 30th

Specification sheet (pdf)

Stationary Set

This project will take us into the world of logos and identity creation.

We will be working to create an identity for a non-profit organization. You will need to determine the key characteristics of the organization and how you will be integrating them into a logo. Keep in mind how the logo will be translated/interpreted by the viewer. What defines ones identity? Characteristics?

• A logo is a the point of entry to the brand. – Milton Glaser, designer
• A logo is a flag, a signature, a street sign
• A logo does NOT sell (directly), it identifies
• A logo is rarely a description of a business
• A logo derives its meaning from the quality of the thing it symbolizes, not the other way around – Paul Rand

Part 1: Research and Sketches. Research dynamic logos to help get ideas for your logos and then sketch out the ideas.

Due: Thursday, March 2nd

Part 2: Develop the Logo. Take 5 from the previous version and work them up in Illustrator and choose the paper. Do color studies to figure out the pantone colors of your logo. Begin the layout for your business cards and other stationary.

Due: Tuesday, March 7th

Part 3: Finish up Stationary. Finalize your Stationary and print and mount for class.

Due: Tuesday, March 21st

Specification sheet (pdf)


This will be our main project for the next couple weeks. We are going to be focussing on honing our skills using the pen and gradient mesh tools.

Part 1: Practice re-creation using the pen and gradient mesh tools using the light bulb graphic provided on the class Google drive. With this part we want to get some experience re-creating an image in Illustrator.

Due: Thursday, February 2nd

Part 2: We will need to photograph some images that we can choose from for part 3. This will include finding, at minimum, five relatively complex objects, photographing them for use and then bringing them to class (with printed contact sheets) for us to select the best one to use.

Due: Thursday, February 2nd

Part 3: With the experience from the practice image (light bulb) from part 1 we will take the image selected from part 2 and re-create half the image. Using the examples provided in class as reference to what the end result should look like. For presentation this will need to be printed at 8 x 10 (half illustration, half photo) on good matte or glossy paper and mounted to black foam core with a two inch border.

Due: Tuesday, February 14th

Specification sheet (pdf)

Designer Research

In order to understand design we need to be able to understand where it came from, where it is going and what trends are happening. With this project we are going to be looking into a designer assigned in class to understand them, create a brochure emulating them and then presenting them to the class. Each student must get a copy of the brochure as well as myself. We will be working on this some in class Thursday,  January 19th.

Presentations to be done during class Tuesday, January 24th.

Brochure due before class (to hand out during your presentation) Tuesday, January 24th.

Specification sheet (pdf)