Practice safe design: USE A CONCEPT. – Petrula Vrontikis
Everything is designed. Few things are designed well. – Brian Reed
A logo is a the point of entry to the brand. – Milton Glaser, designer
Trademarks, by definition, must last well beyond the fashion of the moment – Chermayeff & Geismar
Symbols engage intelligence, imagination, emotion, in a way that no other learning does. – Georgetown University Identity Standards Manual
Products are created in the factory. Brands are created in the minds.
– Walter Landor, founder, Landor Associates
It’s art if can’t be explained.
It’s fashion if no one asks for an explanation.
It’s design if it doesn’t need explanation.
– Wouter Stokkel