Practice safe design: USE A CONCEPT. – Petrula Vrontikis

Everything is designed. Few things are designed well. – Brian Reed

A logo is a the point of entry to the brand. – Milton Glaser, designer

Trademarks, by definition, must last well beyond the fashion of the moment – Chermayeff & Geismar

Symbols engage intelligence, imagination, emotion, in a way that no other learning does. – Georgetown University Identity Standards Manual

Products are created in the factory. Brands are created in the minds.
Walter Landor, founder, Landor Associates

It’s art if can’t be explained.

It’s fashion if no one asks for an explanation.

It’s design if it doesn’t need explanation.

– Wouter Stokkel


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