Stationary Set

This project will take us into the world of logos and identity creation.

We will be working to create an identity for a non-profit organization. You will need to determine the key characteristics of the organization and how you will be integrating them into a logo. Keep in mind how the logo will be translated/interpreted by the viewer. What defines ones identity? Characteristics?

• A logo is a the point of entry to the brand. – Milton Glaser, designer
• A logo is a flag, a signature, a street sign
• A logo does NOT sell (directly), it identifies
• A logo is rarely a description of a business
• A logo derives its meaning from the quality of the thing it symbolizes, not the other way around – Paul Rand

Part 1: Research and Sketches. Research dynamic logos to help get ideas for your logos and then sketch out the ideas.

Due: Thursday, March 2nd

Part 2: Develop the Logo. Take 5 from the previous version and work them up in Illustrator and choose the paper. Do color studies to figure out the pantone colors of your logo. Begin the layout for your business cards and other stationary.

Due: Tuesday, March 7th

Part 3: Finish up Stationary. Finalize your Stationary and print and mount for class.

Due: Tuesday, March 21st

Specification sheet (pdf)

Quotes

Practice safe design: USE A CONCEPT. – Petrula Vrontikis

Everything is designed. Few things are designed well. – Brian Reed

A logo is a the point of entry to the brand. – Milton Glaser, designer

Trademarks, by definition, must last well beyond the fashion of the moment – Chermayeff & Geismar

Symbols engage intelligence, imagination, emotion, in a way that no other learning does. – Georgetown University Identity Standards Manual

Products are created in the factory. Brands are created in the minds.
Walter Landor, founder, Landor Associates

It’s art if can’t be explained.

It’s fashion if no one asks for an explanation.

It’s design if it doesn’t need explanation.

– Wouter Stokkel

Activities Fair Poster

This poster needs to be re-designed with a new tagline and appropriate graphics to go with it. Look at the poster (located on the class Google drive) to determine what direction you want to go. This is a unique size, so it will need to be printed on 11″ x 17″ paper and then trimmed down. You can only use black for your color. This needs to be printed before class Thursday, February 23rd.

Specification sheet (pdf)

Problem Files

Before we complete the poster project we need to be sure we can recognize problems associated with a file before it becomes a problem when we go to print. The requirement for the poster is two spot colors only and therefore is also with these problem files. These files are located on the class Google drive in the homework docs folder. You need to open each in Illustrator, and identify the problem with the file if it was to be sent to print, and how to fix it. This needs to be written up identifying the poster file, the problem and the solution.

Due: for class Thursday, February 16th

Specification sheet (pdf)

Theatre Poster

In recognition of the Theatre Departments upcoming production we are to create a printed two-color poster design that captures the elements of the production. his poster should be designed as a promotional piece to showcase the show for the Theatre department here at Truman State University. Considerations; What do we want to say in the poster? How do we then state it; image, type, illustration, etc.? What will be your grid structure? How will you attract the viewer?

Step 1: Research and Sketch. Focus on getting ideas and sketching out 5-7 concepts to choose from.

Due: Thursday, February 16th

Step 2: Develop Concepts. Need to chose two concepts to begin to develop on the computer. Four color study write-ups for these concepts.

Due: Tuesday, February 21st

Step 3: Presentation. Chose one of the developed concepts to finish for presentation. Present proof and separation prints to instructor for adjustments and then complete to presentation level to present to client.

Due: Proof Thursday, February 23rd, Presentations Tuesday, February 28th.

Specification sheet (pdf)